Book Trailers: Moving toward the Future of Digital Publishing

Have you ever seen a book trailer? Nowadays, the traditional book selling activities such as book talks in multiple cities are not very attractive. Instead, with the advances in technology and the belt-tightening economy, publishers and authors are actively looking for web alternatives to promote their books.

Especially in the world of children's literature, things are changing fast.

Award-winning storyteller Dianne de Las Casas has created a Ning community for sharing and discussing kidlit book trailers. Authors can post their trailers and other videos (such as activities with children during school visits). Bibliophiles can discover great reads by watching those videos.

Here’s a gorgeous one from the site: Where the Mountain Meets the Moon by author/illustrator Grace Lin.