Wednesday, October 14, 2009

Does a class divide exist in online social networks?

Latest research suggests yes to the above question asked by CNN.

Check out this article regarding the specific statistics.

  • Almost 23 percent of Facebook users earn more than $100,000 a year, compared to slightly more than 16 percent of MySpace users.
  • 37 percent of MySpace members earn less than $50,000 annually, compared with about 28 percent of Facebook users.
  • MySpace users tend to be "in middle-class, blue-collar neighborhoods," said Mike Mancini, vice president of data product management for Nielsen.
  • Even more affluent are users of Twitter, the microblogging site, and LinkedIn, a networking site geared to white-collar professionals.
  • Almost 38 percent of LinkedIn users earn more than $100,000 a year.

No comments: